Warsaw School of Economics students ARE the first team from Europe in the history of the competition to win the "Global Winner" title. The team consists of: Piotr Wawrysiuk, Kamil Borkowski, Joanna Sakowska, Aneta Maliszewska and Łukasz Kanownik. Team supervisor is Dr. Tymoteusz Doligalski from the Department of Customer Value at Warsaw School of Economics.

The task of competing teams was to establish partnerships with local companies or non-governmental organizations. The students developed a marketing strategy including a three-week advertising campaign in a search engine. In this year\'s edition, teams had $ 250 AdWords advertising budgets. The Warsaw School of Economics team worked with Polish distributor of California bikes.

In their promotional campaign, the Warsaw School of Economics team focused on advertising in the search engine. In support of the campaign they used YouTube, posting a specially filmed movie there. The investment in AdWords advertising has generated over 330 percent return on investment, ad the ads have been displayed more than 38 thousand times.

Students of Adam Mickiewicz University in Poznań also won a high place in the competition, in the Europe top 5. The team from Poznań campaigned for a bookstore. The team consisted of: Marianna Wiśniewska, Norbert Leśniewski, Milena Sobolewska, Mateusz Guliński, Łukasz Szymaniak and Robert Manysiak, and their supervisor was Dr. Wojciech Czart.

Google Online Marketing Challenge is one of the world\'s largest competition for universities, and an annual exercise in the field of internet marketing. It allows students to gain practical experience in the field of online advertising and campaigns using Google AdWords advertising system. Each team consists of 3 to 6 students working under the guidance of supervisor - teacher from the school they represent.

"The success of advertising campaigns on the Internet depends on many factors. Skilful AdWords campaign management is primarily understanding of consumers, setting the right goals, experimentation and continuous optimisation" - emphasised the team supervisor, Dr. Tymoteusz Doligalski.

In previous editions of the competition, Warsaw School of Economics teams won with other European teams three times. This year, for the first time the team received the "Global Winner" title. "The series of Warsaw School of Economics team victories shows that the formal economic education, including a certain amount of theory and quantitative subjects, prepares for solving business problems. The composition of this year\'s team confirms it: two persons studied management, three the quantitative methods in economics and information systems. One of the students also studied finance and accounting" - noted Dr. Doligalski.

Global Winner of Google Online Marketing Challenge from Warsaw School of Economics will visit Google headquarters in Mountain View, California; each team member will also receive a laptop computer and other prizes.

Full list of winners of the Google Online Marketing Challenge 2012 is available at http://www.google.com/onlinechallenge/winners.html.

PAP - Science and Scholarship in Poland

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